In 1909, a gathering of Virginia designers set an advertisement in The Norfolk Ledger-Dispatch declaring the formation of a subdivision that — on the grounds that it was based on a couple of landmasses where the Lafayette and Elizabeth Rivers filled Chesapeake Bay — came to be known as Larchmont-Edgewater. The engineers set up private jitney administration to downtown and publicized the region as "Norfolk's just high-class suburb." People ran to live by the water's edge rising/italianska.